Jed Diffenderfer
Story | Writer | Director
I’m a storyteller and filmmaker with 25 years shaping animated features from the blank‑page stage through major studio development. I’ve contributed to the core story foundations of projects like Kung Fu Panda, Wreck‑It Ralph, Big Hero 6, The Secret Life of Pets, The Super Mario Bros. Movie, and K‑Pop Demon Hunters, helping build the narrative bedrock that characters, worlds, and franchises grow from.
Throughout my career inside the story departments of Sony, Pixar, Illumination, Disney, DreamWorks, and more, I’m most often brought in during pivotal phases to define structure, strengthen character arcs, and guide creative direction when the stakes are highest. The work is rarely visible, but it’s where films truly take shape: line by line, sketch by sketch, idea by idea.
In recent years, my focus has expanded into writing and directing, including developing a series adaptation of Octopath Traveler and pitching original feature concepts to Lucasfilm Animation and other studios. I’m continuing to build new original IP while consulting on story structure and worldbuilding across features and series.
K-POP DEMON HUNTERS
Head of Story
After a year of Maggie convincing me to be the head of story for KPOP Demon Hunters, I took the job in Jan 2022.
Beyond building and leading a new story team, I was also asked to write for the film as well as placed on Maggie & Chris’ calendar to advise as an ‘unofficial co-director’. That means 80% of the work I did to help shape the film (walls of meetings for writing, editorial, casting, etc) you can’t see, but part of my job was to write and storyboard a few scenes as north stars for story to follow in terms of establishing personas, narratives, and cinematic vision for our tone and new form of action/music-video fighting.
Some of these are rougher than others as I was often squeezing this work in-between everything else I was doing - and often would just do thumbnails/roughs as my writing process (Miyazaki style screenwriting), then pass them on to a story artist on my team for follow up passes once Maggie and Chris were happy with what I wrote & boarded.
MEET THE GIRLS / PLANE FIGHT (2022)
Story to Final | Story Pitch | Comp1 | Comp2 | Script Pages
This was the first scene I was tasked to write and storyboard to establish the tone of our characters, world, and narrative through meeting the girls, the demons, our action, and how they balance all of this with their pop-star personas. *Originally created/pitched to an incomplete/in-development version of the track "This is how it's done", then titled “Bite Back”. Also Chloe was named “E-Na”.
MEET UGLY (2022)
Story to Final | Story Pitch | Story Reel | Comp
This was a scene I wrote and storyboarded to introduce Jinu and the Saja Boys, while setting up chemistry between Rumi and Jinu to anchor their relationship in a fun way that we could immediately subvert into their rivalry so that we knew there was romantic tension bubbling under the surface.
DERPY TIGER (2022)
Story to Final | Story Pitch | Story Reel | Comp
My goal here was to create an on-screen persona for the Derpy Tiger Helen designed, and write/board it as an intro that would help Maggie & Chris convince the studio to put him in the film as a messenger for Jinu, and Rumi’s first spark that there might be more to these ‘demons’ than just scary monsters. It worked and then he went into character design.
– Come, Learn the Story Arts of Feature Animation!!! –
STORY ARTS ACADEMY
“STORY ARTIST: FOUNDATIONS” is a comprehensive 15-week course in the foundations creating and developing stories as a story artist for feature animation studios, packed with over 150 lectures, lessons, quizzes, exercises, and assignments direct from first-hand feature animation studio experience over the past 25 years from Kung-Fu Panda to KPOP Demon Hunters and so much more. Writers, Filmmakers, Actors, Designers, and Visual Storytellers of all kind are welcome to start adding this rare, invaluable skillset to your repertoire.
Sign up at:
STORYARTS.ACADEMY
World Class Storyteller & Filmmaker
25+ years experience as a world class storyteller in story departments across the industry's top studios in a range of key creative and leadership roles, forming stories successfully into the narrative bedrock of globally beloved characters and worlds of record breaking franchises!
Character & Worldbuilding
A central part of our story work is creating original characters from blank page into personas of worldwide celebrities. Understanding what makes a character and their world not only work, but worth returning to is something I excel at consistently whenever the opportunity arises.
Examples of character story & persona development from past films
Yes, writing AND storyboarding
One of the biggest misconceptions about story artists is that they draw storyboards…and that’s all. While that can be true in live action or games where storyboard artists are part of the art dept, in animated films where I’ve spent my career, story is its own standalone department. There, we work directly with the Film Director(s), and Lead Screenwriter(s) meeting in our story room (writers room) to break story, review beat boards, pages, and pitches.
A typical story team has about 6-8 core story artists each focusing on various sections of the film to write/re-write, storyboard, and pitch back to the rest of the story team. Feedback is given, round and round we go until we have a full screening of the film up for studio executives. They give their feedback, rinse and repeat until the story reels are ready to be sent into production.
Story Artists are writers who choose to sketch vs type.
The comparison to live action would be that we finish all of our editing BEFORE production, instead of after. This allows us to ‘make the film before we make the film’. Walt Disney created this method 100 years ago because you cannot edit animation when it’s complete the way you can with live action during a shoot. The work we create is essentially ‘footage’ which means we have to know how to write, direct, edit, act, and perform our scenes. It’s a lot of hats for one job, often mistaken as just the one storyboard facet of it - as that’s the part which understandably attracts all the attention.
Working in Story
Most of my work now is development/writing/directing, but people want to know how I worked in the past as a story artist. Every studio and production is different but this is the usual process:
Launch
First a section of the film (sequence) is chosen and assigned to a story artist. Sometimes there are pages the directors like, but most often ones they want either re-written, or completely written from scratch based on some very broad goals (Ex: We meet characters X, Y, Z, here. We have some concept art of the location, but you can re-imagine if you need to. Mainly they come into the sequence upset about A, confront B, and leave with a plan to C. Also this character is boring, try to find a way to make them appealing/authentic).
Writing
I begin by writing story. This is typically done as a standard ‘beat board’ with index cards, miro boards, or whatever tool allows for mapping out the story as a whole. From that I then write a simple story beat outline, so that I’m clear on what major story points to hit. I like this better than typical screenplay pages which can get overly focused on dialogue (glib) or stifled by legacy formatting conventions. A rough beat outline lets me focus more on narrative pacing while ensuring there is enough conflict and choice driving each beat - a better complement to sketching too. Sometimes I’ll just thumbnail those beats straight ahead instead of writing them out. Usually it’s both at once.
Storyboarding
From there I’ll focus on thumbnails, not as a 1:1 ‘tiny version preview’ of the scene, but just to ballpark key shots and narrative conceits. Think of it like doing key camera setups. We work in a cinematic medium, so we need a cinematic language that minimizes misinterpretation, and also opens up storytelling opportunities with a level of clarity that text struggles to provide.
If you’re a solo auteur director left mostly to your own vision that probably isn’t a problem, but for large collaborative projects like feature animation it becomes essential to have everyone on the same page, and story provides that audio/visual language our medium is written in.
From thumbnails, I’ll do a rough pass, then a cleanup pass - though now I’m usually only doing thumbnail passes as clear enough to cut with, as they would rather have me writing another section than spending time prettying up the drawings. Rough passes aim for the bare minimum of panels, then as the scene comes into focus, there may be additional panels added for acting/action clarity.
Pitching
Every time we share a scene whether writing, thumbnails, or boards - we pitch it. Storyboards aren’t simply images meant to sit silently on a wall. Like sheet music, they are not actually in their final form until we pitch (perform) them, adding the components of time and audio, making it a complete cinematic experience harnessing the entirety of visual and audial storytelling tools into a single telling, or in our case the impression of what we intend it to be in production.
Editorial
Once a sequence is approved, it gets sent to editorial where the story panels are cut into a story reel with timed audio and temp V.O. (Scratch). Often, because of our pitches, we are asked to also do the initial voice-over recordings. As a Story Lead and Head of Story I’ll also work in editorial alongside the directors as we review sequences, advising on narrative and ensuring I’m informed on what edits to launch story artists on.
Screenplay
This is actually the LAST step in the process, where our pages are adapted either by myself or a script coordinator, then compiled into a central ‘master-script’ document used by the production to keep track of the latest iterations of the story, and for voice recording sessions.
– Past Projects –
Films for SONY, PIXAR, ILLUMINATION, DISNEY, DREAMWORKS, and MORE!
Writer, Director
Head of Story
Story Lead
Story Dev / Story Artist
Story Artist
Story Artist
Writer, Director,
Narrative Design
Story Artist
Editor, Author, Illustrator
Story Artist, Narrative Design
Story Artist
Story Artist
Game Designer, Publisher
Writer / Director
Story Artist
Story Artist
Story Artist
Game Designer, Publisher
Development, Story Artist, Writer, Fight and Action Choreography, Look Dev Anim (2D Intro), Voice Over, Franchise Developmet, Game Design (An abnormally large role on this project).
Story Development, Writer
Additional Contributions
In between primary projects I’m usually asked to do little helpy helps on other shows.
– Works –
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Screenwriting & Story Direction
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Story Development & Transmedia
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Creative Development & Film Directing
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Narrative Design & Direction
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Game Design, Development, & Publishing
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Game Writing
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Author, Illustrator, Editor
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Storyboards - Feature Animation